Founded in 2007, A2Bplanning is the collaboration of two strategic planners, Marilyn Monturio and Kate Van Dam. They bring:
Two Masters degrees in Marketing Research
Over 40 years of combined brand planning and marketing research expertise
Experience from all three sides of the business - agency, client and supply
Marilyn and Kate have vast experience providing brand planning for agencies as well as designing and conducting both qualitative and quantitative research directly for clients.
We dive in and get to know a brand from the inside out.
We key in on the right inputs to solve your specific challenges.
We provide a roadmap that is actionable, inspiring and persuasive.
We couldn't be prouder of the amazing brands we've had the opportunity to work directly with over the years. Industries include alcohol & spirits, education, energy, food & beverage, footwear, financial services, technology, not-for-profit and retail.
We’re fortunate to work with the best and brightest marketers at the most creative agencies in North America.
Through these agency partnerships, we've had the opportunity to work on some amazing brands including:
American Red Cross
Baileys Coffee Creamer
Cambridge Savings Bank
Customs & Border Patrol
Edward M. Kennedy Institute
The Jimmy Fund
Partners in Health
Steward Health Care
The 99 Restaurant
United States Marine Corps