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HELPING BRANDS
NAVIGATE TODAY'S
COMPLEX MARKETPLACE

OUR STORY

Founded in 2007, A2Bplanning is the collaboration of two strategic planners, Marilyn Monturio and Kate Van Dam.  They bring:    

 

  • Two Masters degrees in Marketing Research

  • Over 40 years of combined brand planning and marketing research expertise 

  • Experience from all three sides of the business - agency, client and supply  
     

Marilyn and Kate have vast experience providing brand planning for agencies as well as designing and conducting both qualitative and quantitative research directly for clients.

About-OUR STORY

OUR APPROACH

IMMERSIVE

We dive in and get to know a brand from the inside out.

INSIGHTFUL

We key in on the right inputs to solve your specific challenges. 

ACTIONABLE

We provide a roadmap that is actionable, inspiring and persuasive.

Our Approach

DIRECT CLIENTS

We couldn't be prouder of the amazing brands we've had the opportunity to work directly with over the years.  Industries include alcohol & spirits, education, energy, food & beverage, footwear, financial services, technology, not-for-profit and retail.  

AGENCY PARTNERS

We’re fortunate to work with the best and brightest marketers at the most creative agencies in North America. 

Through these agency partnerships, we've had the opportunity to work on some amazing brands including: 

American Red Cross

Amtrak

Baileys Coffee Creamer

Bank Midwest

Bank Newport

Best Buy

bfresh

Bissell

Bose

Boston Private

Cambridge Savings Bank

Clinique

Customs & Border Patrol

Dell

DraftKings

Edward M. Kennedy Institute

Fidelity

Harvard

Hood

Hotels.com

JAMRS

JetBlue

The Jimmy Fund

LiUNA

LoJack

Massport

Mattress Firm

MBTA

MEFA

Miller/Coors

MIT

Muck Boots

Nissan

Partners in Health

Pearle Vision

Progressive Insurance

Royal Caribbean

Santander

SolarCity

Steward Health Care

TD Garden

The 99 Restaurant

Tyson

UMass

United States Marine Corps

Agency Partners
Direct Clients

GET IN TOUCH

Contact us directly or use the form below to send us email.

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