HELPING BRANDS
NAVIGATE TODAY'S
COMPLEX MARKETPLACE
OUR STORY
Founded in 2007, A2Bplanning is the collaboration of two strategic planners, Marilyn Monturio and Kate Van Dam. They bring:
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Two Masters degrees in Marketing Research
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Over 40 years of combined brand planning and marketing research expertise
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Experience from all three sides of the business - agency, client and supply
Marilyn and Kate have vast experience providing brand planning for agencies as well as designing and conducting both qualitative and quantitative research directly for clients.
DIRECT CLIENTS
We couldn't be prouder of the amazing brands we've had the opportunity to work directly with over the years. Industries include alcohol & spirits, education, energy, food & beverage, footwear, financial services, technology, not-for-profit and retail.
AGENCY PARTNERS
We’re fortunate to work with the best and brightest marketers at the most creative agencies in North America.
Through these agency partnerships, we've had the opportunity to work on some amazing brands including:
American Red Cross
Amtrak
Baileys Coffee Creamer
Bank Midwest
Bank Newport
Best Buy
bfresh
Bissell
Bose
Boston Private
Cambridge Savings Bank
Clinique
Customs & Border Patrol
Dell
DraftKings
Edward M. Kennedy Institute
Fidelity
Harvard
Hood
Hotels.com
JAMRS
JetBlue
The Jimmy Fund
LiUNA
LoJack
Massport
Mattress Firm
MBTA
MEFA
Miller/Coors
MIT
Muck Boots
Nissan
Partners in Health
Pearle Vision
Progressive Insurance
Royal Caribbean
Santander
SolarCity
Steward Health Care
TD Garden
The 99 Restaurant
Tyson
UMass
United States Marine Corps