Volkswagen focus group respondent in NJ exclaiming, "That's a two-body trunk!"
Losing power while moderating a focus group about power outage communication for Eversource.
Taking a dozen 7 year old boys on a nature walk to inspire Reebok's spring line of kids' sneakers.
Playing brand association games at ethnographic
home parties for
Marilyn became intrigued with consumer behavior and research while studying marketing and psychology at Providence College in Rhode Island. The year after she graduated, she enrolled in the Master of Marketing Research program at the University of Georgia.
After studying both qualitative and quantitative research techniques, she was off to Kansas City to become a "Voice of the Marketplace" for Hallmark Cards, Inc. Marilyn primarily worked with the Gift Wrap Business Unit as well as on a cross-divisional team exploring the notion of loyalty.
A year-and-a-half later, Marilyn decided that she would rather deal with blizzards and hurricanes than tornadoes. She moved back to the Northeast and began working at Chadwick Martin Bailey, Inc., a marketing consulting firm in Boston, where she serviced a variety of clients including Nortel Networks, Baxter Healthcare and US Pharmacopeia.
In April 2000, Marilyn joined Arnold Worldwide where, in her 7 year tenure, she was the Planning Director on several phenomenal brands including Volkswagen, Titleist, FootJoy, Royal Caribbean Cruise Lines, Alcatel, and Fidelity.
Now Marilyn is enjoying being her own boss as well as working with her former classmate, colleague and long time friend Kate Van Dam. Together they are A2Bplanning, working with brands such as OOFOS, Truly and State Street Global Advisors.
Marilyn lives with her husband and three children in Weymouth, MA. When she’s not driving strategy development, she’s driving to see her three kids play sports!