WHAT WE DO

Brand/Product Positioning Strategies

We have a flexible business model because that is what works best for our clients. 

 

We work with agencies as their strategic partner on pitches or on existing clients' businesses. 


We also work directly with clients on a variety of brand planning initiatives and marketing research projects.  

  • Freelance Brand Planning

  • New Business Pitches 

  • Brand Positioning Strategies

  • Brand Health Management

  • Product/Service Optimization

  • Product/Service Naming

  • Creative Concept Feedback

  • Strategic Creative Briefs

  • Target Mindset Identification

  • Persona Development

  • Consumer Essence Videos

  • Research Summary Videos

  • Custom Quantitative Surveys

  • Focus Group Moderating

  • One-on-one Interviews

  • Ethnography

  • Expert Interviews

  • Mobile Diaries

  • Custom Online Communities

  • Inundation/Deprivation Studies

  • Mystery Shopping

WHAT WE DO

HOW WE PARTNER

HOW WE DO IT

KATE VAN DAM

781-598-1240 (o)

781-462-7879 (m)

kvandam@a2bplanning.com

MARILYN MONTURIO

781-704-3405 (m)

mmonturio@a2bplanning.com