HOW TWO GIRLS
FROM BOSTON MET
IN ATHENS, GA
We met at the University of Georgia (Go Dawgs!) That was back in 1996 when we both attended the UGA's Masters of Marketing Research program.
After graduation, we headed our separate ways to work at two amazing companies. (Marilyn to Hallmark and Kate to American Express.)
Like most Boston sports fans, we both found our way back home. Despite working alongside each other for years in the planning department at Arnold Worldwide, only once did we work together.
Always envious of our creative friends who had a partner, in 2007, we decided to join forces and founded A2Bplanning. Now with over 40 years of combined brand planning and marketing research experience, we’re giving brands the insights and strategies to get them where they want to “b.”